Digital Marketing Certification

Digital Marketing Course Overview

Sipexe is a leading organization that is providing the course of digital marketing. We teach the students through live training where the instructors teach the students with the help of Google Meet or Zoom. We offer a comprehensive course of digital marketing and you can learn many things through digital marketing online training. The training will help you to get different types of jobs with the help of the course. The jobs include digital marketing manager, digital marketing associate, digital marketing analyst, and many more

A digital marketing course will help you to get different types of jobs. Our course provides a detailed description of each topic that is available in the course curriculum. The course curriculum has been developed by our expert instructors. The course will include different types of techniques that are used in digital marketing. We will teach everything with examples. We will provide the facility of mock tests, lab sessions, resume development, job placements, and many others.

Key features of Digital Marketing tutorial

• Demo sessions will be arranged prior to the actual course.
• Learn about different concepts of digital marketing like SEO, SMM, and many others
• We will arrange lab sessions for the course
• Get the answers regarding the course through our support staff
• You can also make a call for counseling
• You will know the method of preparation for the digital marketing exam

Who should take Digital Marketing Online Course

The people who can pursue the course are listed here.

• Media Planners
• Media advertisers
• Business development managers
• Key Account Managers
• Entrepreneurs
• Business owners
• Freelancers
• MBA Marketing graduates
• Marketing Heads
• Director
• CEO of a company
• Bloggers
• Web Designer

Specifications

Course Curriculum

• Introduction to Digital Marketing
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing – Organic & Paid
  • Digital Marketing era and the way forward
  • Digital Marketing for students, professionals and businesses
• Search Engine Optimization (SEO)
  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic
• On Page Optimisation (OPO)
  • What is on-page optimization?
  • Introduction to HTML basics
  • Introduction to CSS basics
  • How to use Meta Tags?
  • Using JavaScript to our Advantage
  • Graphics Optimization
  • How to perform Contextual interlinking?
  • Working with Microformats and schemas
  • Improving demographic score
• Off-Page Optimization
  • Linking Strategies
  • Competitor Analysis
  • What is Sculpting?
  • What is Link Baiting?
  • Professional Article Exchange
  • Social Book Marking and Promotions
  • Directory submissions
• Misc Tools
  • Google Webmaster Tools
  • Site Map Creators
  • Browser-based analysis tools
  • Page Rank tools
  • Pinging & indexing tools
  • Dead links identification tools
  • Open site explorer
  • Domain information/whois tools
  • Introduction to Quicksprout
• Search Engine Marketing (SEM)
  • Introduction to SEM
  • SEM platforms – paid platforms
  • Introduction to Google AdWords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an AdWords account
  • Key terminologies in Google AdWords
  • Google AdWords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Concept of Display Planner
  • Concept of Ad Extensions
  • Extensions and their types
  • Location extensions creation
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Bidding techniques – Manual / Auto
  • Site Targeting
  • Keyword targeting
  • Demographic Targeting / Bidding
  • CPC-based, CPA-based & CPM-based accounts
• Advanced Campaign Settings
  • How to handle different devices
  • Mobile-specific bids
  • Ad Scheduling
  • Ad Rotation
  • Ad delivery settings
• Analyzing Account Performance
  • Account interface analysis of data
  • Understanding metrics
  • Search Terms report
  • Placement Performance report
  • Analyzing keywords, Ads
  • Landing page relevance
  • Quality score
  • Ad Rank
  • Cost/Benefit analysis of campaigns
  • How to add / remove relevant keywords
  • Optimization Process
  • Keyword Optimization
  • Ad Text Optimization
  • Landing page optimization
  • Bid/Budget optimization
  • Return on investment Vs Branding
  • Concept of ad text, keyword relevance, and Landing page quality
  • Understanding LPQ and issues
• AdWords Editor
  • AdWords Editor
  • Creating optimized campaigns
  • Understanding AdWords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using AdWords Editor
  • AdWords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats
• Conversions
  • Understanding Conversion Tracking
  • Types of Conversions
  • Setting up Conversion Tracking
  • Verify Conversion Tracking
  • Tracking Conversions
  • Optimizing Conversions
  • Track offline conversions
  • Analyzing conversion data
  • Conversion optimizer
  • Target CPA
• Working with Display Network
  • Ad Formats
  • Creating Image Ads
  • Optimizing image ads
  • Choosing placements
  • Frequency capping
• Mobile Ads
  • What is mobile ads?
  • Creating mobile ads?
  • What are the types of mobile ads?
  • AdWords for mobile
• Click to Call Campaigns
  • Create click to call campaign
  • Analyze the campaigns
  • Optimize the ads for mobile
• Youtube Advertising
  • What is youtube advertising?
  • Why should one advertise on youtube?
  • Creating youtube campaigns
  • Choose the audience for video ads
  • Instream ads
  • In-video ads
  • In-search ads
  • In-display ads
  • Measuring your YouTube ad performance
  • Drive leads and sales from YouTube ads
• My Client Center (MCC)
  • What is MCC?
  • Who can be an MCC?
  • How to signup for an MCC account?
  • Adding clients for MCC account
  • Monitoring child accounts
  • What is MDS?
  • UI Access and API access
  • Creating multiple MCCs
• Access Levels
  • Sharing an AdWords account
  • Different access levels
  • Admin access
  • Standard Access levels
  • Email only Access
  • Read-only access
• Billing in AdWords
  • Different types of billing
  • Postpay and Prepay [Automatic and Manual]
  • Billing issues
  • Retry card
  • Troubleshooting issues
  • Primary card and back up card
  • Promo codes and working with them
• Invalid Clicks
  • Tracking invalid clicks
  • What should be done
  • IP exclusion
• Dynamic Search Ads
  • What are dynamic ads?
  • Creating dynamic search ads
  • Keyword Insertion
• Shared Library
  • What is shared library?
  • Shared Budgets
  • Sharing negative keywords
  • Creating shared audience
• Reports
  • Running keyword reports
  • Campaign and Ad group level reports
  • Placement performance report
  • Running analysis reports
• Remarketing Campaigns
  • What is remarketing?
  • How do I create a remarketing campaign?
  • Remarketing campaigns
  • Creating custom combinations
  • Creating URL rule
  • Creating a remarketing tag
• BING AdCenter
  • Bing AdCenter
• Facebook Marketing
  • Facebook Paid Marketing
  • Running paid campaigns
  • Managing interests
  • Create custom audiences
  • Create multiple adverts
  • Power editor
• Analyze Campaigns
  • View FaceBook Insights
  • Data Interpretation
• Linkedin Marketing
  • LinkedIn Paid Campaigns
• A/B split testing Web Analytics
  • Introduction to Web Analytics
  • GA Terminology (Dimensions & Metrics)
  • Introduction to Reports
  • Audience Reports, Traffic Sources and Content Reports
  • Basic Setup
  • Campaign Tagging & Reporting
  • Understanding Conversions
  • Understanding Goals and Funnels
  • Dashboard
  • Custom Reporting
  • Understanding Events
  • Linking and Using Data from Google Adwords
  • Profiles
  • Profile Filters
  • Visitor Flow
  • Real-Time Data
• Content Marketing
  • Blog Marketing
  • Article Marketing
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing tools (Around 30 of them)
• Email Marketing
  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What is opt-in lists
  • Create forms
• Lead Management & Digital Marketing
  • Web to lead forms
  • Web to case forms
  • Lead generation techniques
  • Leads are everywhere
  • Social media and lead gen
  • Inbuilt tools for Digital Marketing
  • Ip Tracker
  • CPC reduction (in case of paid ads)
  • Group posting on Social Media platforms
• Social Media Marketing
  • Social Media, Social Media Marketing Defined and Social networking
  • Blogging and microblogging
  • Social networking
  • Video Sharing
• Social Shopping & Opinions
  • Social News and Social Bookmarking
  • Social events
  • wikis
  • Social Media Strategy
• Getting Your Company Ready for Social Media
  • Content Management
  • Scheduling & Creating content
  • Managing content programs
  • Trademark Implications
  • Working with Tumblr
• Influencers
  • Who are they?
  • How to find them
  • How to use influencers
• Facebook
  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests
• Google+
  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship
• Twitter
  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Buffer
  • Hootsuite
  • What is Tweetdeck
• LinkedIn
  • Tips and Guides
  • Review of profiles
  • Linkedin posts
  • Linkedin promotions
• Digital Communities
  • Evolution of online communities
  • How ideas travel
  • Viralness
• Social Media Measurement
  • The ROI in Social Media Marketing
  • Tools and Dashboards
  • Reputation and crisis management
• Social Media Measurement and Metrics
  • Quantifying success
  • Data mining and social media
  • Social Media Measurement tools
  • Data and social media
• Other Social Media Tools
  • Google Trends
  • Trending Topics
  • Twitter trends
  • Social Media Trends
• Facebook Paid Ads
  • Facebook Object Ads
  • Page Post Ads
  • Sponsored Stories
  • Facebook Offers
  • Facebook Sponsored Stories
  • Remarketing Ads
  • Custom Audience
  • Action Specific Targeting
  • Facebook Premium Ads
• What you will learn in Social Media
  • How to get your business checking-in
  • Setting up accounts on second-tier platforms
  • Promoting social media pages in other media
  • Best social media listening and management tools
  • Creating positive chatter in social media
  • Linking social media accounts
  • Utilizing discussion boards and social groups
  • Metrics, Measurement and Evaluation
  • Defining key terms in social media
  • Establishing goals and key tracking metrics
  • Free social media measurement tools
  • Benefits of popular and custom URL shorteners
  • Acquisition costs calculation
  • Creating customized campaign performance reports
  • Social Media Case Studies
  • Major brand case study
  • Small company case study
  • Small B2B case study
  • Big brand digital media site side optimization
  • Using social media for brand awareness
  • Using social media for direct response
• Trending Digital Marketing Skills – 2021
  • SEO – Search Engine Optimization.
  • SEM – Search Engine Marketing.
  • Social Media Marketing/Optimization.
  • Email Marketing.
  • Website Designing and Development.
  • Product Marketing.
  • Content Writing.
  • Marketing the created content online.
  • Copywriting.
  • Blogging.
  • Local Marketing.
  • Google AdWords Campaign Management.
  • PPC Advertising.
  • Affiliate Marketing.
  • Mobile and SMS Marketing.
  • Marketing Automation.
  • Web Analytics.
  • Growth Hacking.

Digital Marketing Training FAQ's